In 2024, sneaker enthusiasts spared no expense in acquiring their coveted kicks on eBay. According to eBay’s year-end data, the most expensive completed auction for a sneaker globally, from January to November, was the Louis Vuitton x Nike Air Force 1 Low “University Blue” in a men’s size 9.5, fetching a staggering $60,000 in February. Notably, a pair is currently listed by the user Solestage Official for the same hefty sum.
Following closely behind was the eBay x Nike SB Dunk charity auction, featuring a limited edition shoe, No. 1 of 10, which sold for $31,300 in January, benefiting The Bodecker Foundation. Securing the third spot was a promotional pair of the Air Jordan 4 “Manilla,” numbered 60 out of 150, in a men’s size 10, which garnered $26,715 in September.
EBay’s year-end data also unveiled the top five most searched sneaker releases globally during the same period. Leading the pack were the Air Jordan 4 Retro “Thunder,” the Jarritos x Nike SB Dunk Low, the Air Jordan 3 Retro “White Cement Reimagined,” the Air Jordan 1 Low “True Blue,” and the Nike SB Dunk Low “White Gum.”
In terms of best sellers, eBay identified key players such as Nike and Jordan Brand. The top five Air Jordan releases included the Air Jordan 4 Retro “Thunder,” the Air Jordan 3 Retro “White Cement Reimagined,” the Air Jordan 4 Retro SB “Pine Green,” the Air Jordan 4 Retro “Red Cement,” and the Air Jordan 1 Retro High OG “UNC Toe.”
Nike’s Dunk silhouette also saw significant traction, with the top five best releases comprising the Nike SB Dunk Low “White Gum,” the Nike SB Dunk Low “Black Gum,” the Nike Dunk Low “Cacao Wow,” the Run the Jewels x Nike SB Dunk Low, and the Nike SB Dunk Low Jarritos.
Beyond the traditional sneaker giants, eBay spotlighted sales data for New Balance, a brand gaining popularity among sneaker enthusiasts. The top five best-selling releases globally included the Aimé Leon Dore x New Balance 860v2 “Green,” the Stone Island x New Balance 991v2 “Black,” the New Balance 9060 “Mushroom,” the New Balance 9060 “Quartz Gray,” and the New Balance 9060 “Sea Salt White.”
In addition to facilitating transactions, eBay made waves throughout the year with strategic acquisitions and service expansions. In July, the platform finalized its acquisition of Certilogo, a provider of AI-powered digital IDs and authentication for apparel and fashion goods. Moreover, in June, eBay broadened its Authenticity Guarantee program to encompass streetwear and kids’ sneakers, enhancing consumer trust and confidence.